IBF Heavyweight Champion, Anthony Joshua, is throwing his weight behind the high-end BXR gym which is opening in posh Marylebone W1 – just down the road from celebrity watering hole, the Chiltern Street Firehouse.
According to Joshua, the plan for BXR is to reimagine the fitness industry by incorporating high level boxing training in a salubrious, yet authentic state-of-the-art facility. “BXR is much more than just a gym; it’s a passion project for me,” said Joshua.
“I want people to train like I train. We have pulled together the best coaches, medical teams and equipment in the business,” he said.
Clean and fresh, Joshua wants the 12,000 square foot gym to provide an authentic training venue unlike anything previously seen in the capital, even if it is in one of the most expensive parts of London.
Adding to the already significant lustre of Anthony Joshua, the BXR founder’s committee includes champions from other walks of life.
These include DJ and music producer Mark Ronson, English boxing promoter Eddie Hearn, hotelier Andre Balazs and Victoria’s Secret models Sara Sampaio and Maryna Linchuk.
Whilst BXR is a full spectrum gym, boxing will be at its core with a full-size boxing ring by Ringcraft taking centre stage.
A Gym for Non-Boxers, Too
The idea of entering a boxing fuelled gym may initially appear slightly daunting. However, Joseph says his aim is to turn around the stereotypes of ‘Blood Sweat and Tears’ and give the bankers, hedge funders, trustafarians and models a chance to pummel each other, too!
While a boxing workout for the average bloke was quite in vogue even 10 years ago, the trend did, at one point, wane but now it [boxing] has undoubtedly overshadowed any other fitness trend of 2016 with celebrities dropping Instagrams flashing their toned physiques in the ring at any opportunity.
Everyone from Hollywood actors, models and socialites partake in boxing as part of their weekly training routines.
If rap star and clothing designer, Tinie Tempah, and Formula One racer, Lewis Hamilton, can throw a punch of two, then surely BXR’s founders hope it’ll be easy enough for the average gym-goer.
Proper Boxing Training is Also About the Mind
That said, despite the excellent physical cardio workout boxing affords, Joshua says he does not want to lose site of the mental challenge that requires discipline and focus.
“I want people to really learn how to use there minds as much as their bodies when they work out at my gym,” Joshua said.
But while members are working on their “head space” they will also be able to use the latest Technogym Skillmill.
This helps boxers train for power, speed, stamina and agility by offering varying resistance levels and a dual handlebar to assume a variety of positions, such as high and low pushes.
If that gets boring, members can utilise Wattbike which provides detailed data and in-depth performance measures so that progressions can be tracked for BXR’s members whether they are beginners or professional boxers.
BXR Gym is Not Crazy Money to Join
It all sounds rather incredible, but the question is how deep will members have to dig into their pockets to join BXR gym? Founding membership prices will start at £1,500 per annum which will allow members to have full access.
Nevertheless, the BXR gym’s plan is to insure that boxing is accessible for everyone. In February ‘Sweat by BXR’ will launch in their downstairs pay-to-train boutique fitness concept.
Classes for the pay-to-train service at BXR Gym have been designed to assist in creating, developing and maintaining the foundations required to become a successful boxer – focusing on strength & conditioning, cardio and technique.
And finally, Joe & The Juice is onsite for refreshments whilst interior specialists, Bergman-Interiors, have created a slick industrial design.
This includes 20 foot exposed concrete walls and bespoke murals of Sugar Ray Leonard, Joe Frazier and Muhammad Ali to keep members inspired. ML